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Agrivi: Digital Twin for Crop Management in Croatia

Writer's picture: Angeliki MiliotiAngeliki Milioti

AGRIVI is a Croatian company founded in 2013 with a mission to transform global agriculture through digital innovation. By utilizing digital twin technology, AGRIVI provides a farm management platform that allows farmers to create virtual models of their farms, integrating real-time data on crops, soil, weather conditions, and farming activities.


With a vision to improve food production efficiency, AGRIVI has helped numerous agricultural businesses around the world optimize yields, reduce costs, and enhance sustainability. One of the most notable case studies is its collaboration with VeggiTech, an innovative farming company from the UAE.


Case Study: VeggiTech – Smart Farming in Extreme Conditions

The Challenge


VeggiTech (Vegetable Technology) is a high-tech agribusiness based in the United Arab Emirates (UAE), specializing in premium fresh vegetable production for high-end markets. Given the extreme climate conditions in the UAE, where temperatures exceed 30°C for ten months of the year, traditional farming is highly challenging.


To overcome these difficulties and meet high market standards, VeggiTech implemented controlled-environment farming with:

✔ Hydroponic systems

✔ Artificial grow lights

✔ A fully digitalized farming process powered by AGRIVI’s farm management software


One of the biggest challenges VeggiTech faced was food traceability. In today’s world, consumers demand transparency and want to know exactly what they are eating. While this trend is growing globally, it is especially critical in high-end markets like the UAE, where customers expect only the best quality food products.


VeggiTech needed a centralized platform to maximize:

✅ Profitability

✅ Production efficiency

✅ Traceability & transparency




The Solution: AGRIVI’s Farm Management Platform


By implementing AGRIVI’s digital twin technology, VeggiTech completely transformed its agricultural operations:

Ø  All farm operations became fully digitalized, from crop planning to resource allocation.

Ø  Warehouse management, harvest planning, and yield forecasting were all optimized.

Ø  Real-time monitoring and data analytics improved decision-making and efficiency.


With AGRIVI’s farm management software, VeggiTech successfully launched the "Know What You Eat" campaign. As part of this initiative:

🔹 A QR code was added to every VeggiTech product package.

🔹 Consumers could scan the code with their smartphones to instantly access detailed information about:

✔ Product origin

✔ Quality standards

✔ Production methods


The QR code, supported by The Food Revolution, strengthened trust between consumers and producers while adding extra value to VeggiTech’s products.


How AGRIVI’s Technology Works


AGRIVI’s farm management platform enables farmers to:

1.Monitor and analyze all farm activities (planting, irrigation, fertilization, pest control, and harvesting).

2. Track resource usage (seeds, fertilizers, pesticides, and labor).

3. Predict crop diseases and respond before outbreaks occur.

4. Analyze weather conditions and prevent climate-related risks.

5. Generate automated reports for easier farm management and compliance.


The software creates a digital twin of the farm, allowing farmers to:

a) Simulate different farming scenarios

b) Optimize resource use

c) Increase profitability


Conclusion: The Benefits of Using AGRIVI


Sustainability – optimized resource use reduces water and pesticide consumption. Cost Efficiency – digital tracking minimizes waste and lowers operational expenses.

Higher Yields – data-driven insights maximize productivity.

Transparency & Food Traceability – consumers trust the quality of their food.

Real-time Decision Making – farmers can react instantly to any challenge.


By using AGRIVI, companies like VeggiTech are proving that digital twin technology is the future of agriculture, making food production more efficient, transparent, and sustainable.


Learn More:


For more information on AGRIVI and its digital farm management solutions, visit https://www.agrivi.com/ 

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Project coordination

Prof. Konstantinos Demestichas

cdemest@aua.gr

Agricultural University of Athens

Project communication

MSc Angeliki Milioti

angeliki@smartagrohub.gr

Smart Agro Hub

Project Framework

TALLHEDA has received funding from the European Union's Horizon Europe research and innovation programme under Grant Agreement No. 101136578.

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.

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