Antemisaris Group of Companies: Smart Irrigation Innovation for Sustainable Agriculture

The ANTEMISARIS Group of Companies is one of the largest and most dynamically growing groups in Greece specializing in indoor and outdoor plants, with operations extending across the country and internationally. As a dynamic business group, ANTEMISARIS is committed to excellence, innovation, and sustainable growth. Following the acquisition of Karabatsos Nurseries S.A., the group has emerged as the largest in Greece and a key player in the broader Balkan region, with exports reaching Cyprus, Balkans, and Europe. With fully vertically integrated production, the group offers a variety of trees and shrubs, many of which are immediately available in stock, a capability unique in the Greek market. A significant number of plants are cultivated in the group's own nurseries. Additionally, strategic collaborations with leading global companies in the industry enable highly competitive pricing not only for in-house plant production, but also for a wide range of garden-related items, including plant protection products, fertilizers, pots, garden machinery, tools, and other materials. Continuous participation in international exhibitions and close cooperation with global suppliers ensure that the group remains aligned with the latest market trends and innovations.   

Figure 1. An aerial panorama of the extensive agricultural facilities of the ANTEMISARIS Group, presenting a diverse mosaic of cultivated fields, such as ornamental trees and shrubs.  

In the face of climate volatility, water scarcity, and rising energy costs, modern agriculture demands smarter, greener solutions. The Antemisaris Group of Companies, renowned for its sustainable cultivation of ornamental plants, has taken a bold step forward by developing a wireless irrigation control system, a game-changing innovation that merges agriculture with Internet of Things (IoT) and environmental efficiency. 

The system combines custom-designed Wi-Fi-enabled irrigation programmers with a centralized monitoring platform, allowing real-time control of watering cycles across large cultivation areas. This leap in digital agriculture not only reduces water consumption by up to 40% but also boosts yield quality and promotes regenerative farming.  

Figure 2. Growing young pine trees in pots supported on stakes placed along a central path.  

The Problem: Inefficient Water Use and Rising Agricultural Costs 

Traditional irrigation systems are often manually operated, non-adaptive, and lack real-time data inputs. As a result, fields are frequently overwatered or irrigated at suboptimal times, leading to: 

• Water waste and aquifer depletion 

• Energy overuse 

• Inconsistent plant health 

• Increased production costs 

These shortcomings translate into operational costs and degraded aesthetic quality, affecting marketability and overall profitability. 

The Solution: A smart irrigation control system with wireless Wi-Fi technology by Antemisaris 

• Remote Control via Mobile App: Antemisaris’ employees can activate, adjust, and monitor irrigation schedules from anywhere in the world, using an intuitive smartphone interface. 

• Sensor Integration: Soil moisture, temperature, and humidity sensors feed real-time data into the system, which auto-adjusts watering needs accordingly. 

• Custom Scheduling: Antemisaris’ employees can create dynamic irrigation profiles based on crop type, season, or weather forecasts, avoiding over-irrigation or drought stress. 

• Wireless and scalable: Developers can easily install in remote areas and connect wirelessly to each other without using cables in the garden or field, which are often corroded, damaged, or eaten by rodents. 

  
  

Real-World Results 

The system has been deployed in Attica, on 60 square meters of the company's land in Marathon and 15 square meters in Koropi. Significant benefits that have been gained from this system are: 

• Reduction of water use 

• Improved crop cohesion and plant resistance 

• Lower maintenance costs and fewer working hours 

• Minimisation of the environmental footprint 

Figure 3. A crop of ornamental tree production with neat rows of tall, slender cypress trees growing directly on the ground.  

Figure 4. An aerial view of a highly organized nursery featuring rows of dense, ornamental shrubs with vibrant green foliage and reddish new growth.  

Broader Impact 

• Sustainability: Efficient irrigation supports the company’s zero-waste and biodiversity protection goals. 

• Climate Resilience: Smart scheduling helps mitigate the risks of droughts and extreme weather events. 

• Export Readiness: Improved crop quality strengthens the company’s competitiveness in global ornamental plant markets. 

  
  

Conclusion 

Combining deep-rooted expertise in horticulture with modern digital solutions, the Antemisaris Group of Companies has redefined sustainable farming as a smart, adaptive, and resource-efficient practice. Its innovation in the field of Wi-Fi-controlled irrigation highlights the power of innovation in agricultural technology to boost productivity, reduce environmental impact, and enhance resilience to changing climatic conditions, setting a new feature standard for ornamental plant growers throughout Greece, the Mediterranean, and beyond.